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Advertisers at Work (New) by Tracy Tuten NEW
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Advertisers at Work (New) Tracy L. Tuten Please note that thisitem may come from our Australian, US or UK warehouse. Please refer to shipping policy below for details. Product code : 9781430238287 Format Tongueaperback 293 pages Category :Business/Finance Published :30 June 2012 Condition :Brand new, unused SYNOPSIS "Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you're starting out in advertising or simply want to pick up some tips from the greats." --Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look "In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world's biggest players. The interviews--ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle--reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten's skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn't know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, 'Hey, did you see that commercial ..., ' you'll find Advertisers at Work a valuable addition to your bookshelf." --John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry's future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person's unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart--and that's where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader's experiences up close. They'll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public's mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can't see. This book: * Shares the untold stories of senior executives and rising stars in advertising * Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives * Provides insights, strategies, and tactics readers can put to work immediately * Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: *Coders at Work, Seibel, 978-1-4302-1948-4 *Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 *CIOs at Work, Yourdon, 978-1-4302-3554-5 *CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 *Founders at Work, Livingston, 978-1-4302-1078-8 *European Founders at Work, Santos, 978-1-4302-3906-2 *Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 *Advertisers at Work, Tuten, 978-1-4302-3828-7 *Gamers at Work, Ramsay. 978-1-4302-3351-0 What you'll learn * How advertising's leaders and rising stars developed their careers and overcame challenges * How the world's best advertising professionals do their jobs * What industry developments worry and excite these leaders * What it is about advertising that motivates these unique personalities to want to be the best in the world at what they do * Examples of how challenges can be faced and successes Please contact us if you require any further information on this item. Thank you. shipping policy We offer FREE POSTAGEtoWORLDWIDEfor this item - this includes Australia, UK, USA, New Zealand and many others. There are only a few countries that we do not ship to. Please refer to our exclusions list or contact us. All orders are shipped within two business days. PLease note that your item may be shipped from our Sydney warehouse ORshipped direct from our UK or US supplier via Air Mail and should arrive within 7 - 14 business days of dispatch. However, we ask buyers to allow up to 20 business days for the arrival of their item. Delivery time estimates are provided by our postal carriers and are used as a guide only. These delivery periods are not guaranteed.

All items will be sent to the address selected at the Paypal checkout. Please ensure that delivery address is correct before you complete the payment as attempts to change delivery address after the order may not be successful. We accept no liability for loss of items if the delivery address is incorrect or incomplete. payment We prefer Paypal and immediate payment is required for this listing. If you do not have a Paypal account, please contact us. For some of our books, we also accept Bank Deposit from Australian buyers as well as Visa and Mastercard from all Buyers. Please contact us and we can set up a listing for you.
additional information Please note that the product details and descriptions are provided by the publishers. If the synopsis is missing or the details of the item are unclear, please ask before purchasing. As we have listed many titles, we are not able to verify the accuracy of all descriptions.

Please note that the cover may differ from the image displayed in our listing, as publishers may update their cover image from time to time.

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