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BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW
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BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW cost US $ 38.49
Price of BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW in China is Chinese Yuan 235.454877 CNY,
Price of BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW in India is Indian Rupee 2358.6672 INR,
Price of BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW in United States is United States Dollar 38.49 USD,
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Price of BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW in Iran is Iranian Rial 1028837.7 IRR,
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Price of BREAKTHROUGH NONPROFIT BRANDIN - CAROL CONE, ET AL. JOCELYNE DAW (HARDCOVER) NEW in Spain is Euro 30.4071 ESP,



Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. Breakthrough Nonprofit Branding - Book NEW

Author(s): Jocelyne Daw, Carol Cone, et al.
Format: Hardcover
Pages: 316
ISBN-13: 9780470286913
Published: 10/26/2010
Language: English
Weight: 1.20 pounds






"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits. A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has beenlinking companies and causes for over 25 years."--
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