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Barefoot Spirit-How Hardship Hustle Heart Built America -Michael Houlihan
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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's 1 Wine Brand Bonnie Harvey Please note that thisitem may come from our Australian, US or UK warehouse. Please refer to shipping policy below for details. Product code : 9780988224544 Format Tongueaperback 272 pages Category :Business/Finance Published :21 July 2013 Condition :Brand new, unused SYNOPSIS It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry. The part that isn't a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran into difficulties and setbacks that regularly put the brand near death in the first two decades. What kept it going was an unshakable belief in Barefoot's potential, Michael's and Bonnie's use of universal business principles, and their never-say-die outlook despite facing one seemingly insurmountable hurdle after another. Those hardships, that hustle, and their heart, are the essence of the Barefoot Spirit. For years, Michael and Bonnie, the Barefoot Wine founders, have been asked to write a book about how this brand got started and became a best seller. "The Barefoot Spirit" traces that history and tells the story of how an unknown novelty wine became an American icon. It chronicles the unlikely events that made it possible, and it lays out the cornerstone business and lifestyle philosophies that made it, ultimately, an enduring success. By the time they sold the brand to E&J Gallo in 2005, they'd won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. The Barefoot Spirit is not a dry business text. The lessons are cheerfully woven into a twenty-year business adventure story that's inspiring, amazing, and entertaining. It's a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style. The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with Michael, Bonnie, and many others. This book is a testament to the American Entrepreneurial Spirit of resourcefulness, imagination, innovation, and out-of-the-box thinking. The Barefoot Spirit is an inspirational guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including: * How Michael and Bonnie used Worthy Cause Marketing instead of traditional advertising * How they used boot-strapping instead of conventional financing * The surprising advantages of being small and broke * How creating a fun, yet hardworking positive company culture encourages innovative leadership * How making mistakes the right way builds your business and saves essential relationships * Why attitude and determination trumps knowledge and experience If you like wine, the wine country, or a story about how a plucky little winery transformed an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then "The Barefoot Spirit" is for you. Please contact us if you require any further information on this item. Thank you. shipping policy We offer FREE POSTAGEtoWORLDWIDEfor this item - this includes Australia, UK, USA, New Zealand and many others. There are only a few countries that we do not ship to. Please refer to our exclusions list or contact us. All orders are shipped within two business days. PLease note that your item may be shipped from our Sydney warehouse ORshipped direct from our UK or US supplier via Air Mail and should arrive within 7 - 14 business days of dispatch. However, we ask buyers to allow up to 20 business days for the arrival of their item. Delivery time estimates are provided by our postal carriers and are used as a guide only. These delivery periods are not guaranteed.

All items will be sent to the address selected at the Paypal checkout. Please ensure that delivery address is correct before you complete the payment as attempts to change delivery address after the order may not be successful. We accept no liability for loss of items if the delivery address is incorrect or incomplete. payment We prefer Paypal and immediate payment is required for this listing. If you do not have a Paypal account, please contact us. For some of our books, we also accept Bank Deposit from Australian buyers as well as Visa and Mastercard from all Buyers. Please contact us and we can set up a listing for you.
additional information Please note that the product details and descriptions are provided by the publishers. If the synopsis is missing or the details of the item are unclear, please ask before purchasing. As we have listed many titles, we are not able to verify the accuracy of all descriptions.

Please note that the cover may differ from the image displayed in our listing, as publishers may update their cover image from time to time.

The best way to contact us is by the eBay Messages system. We aim to answer all questions in a timely manner (within 24 hours) about us We are an Australian based business with a warehouse located in Sydney. It is fully Australia owned and operated. While we do have books in our Sydney warehouse, some of ourbooks may come from overseas. For this reason, please allow 7-20 business days for the arrival of your order. Should you have any questions, please contact us via Ebay messages. Shop Categories Helpful Links Visit our Store Add to Favorite Seller Sign Up For Newsletter Contact Us About Us View Feedback Shop Newsletter Add my Shop to your Favourites and receive my email newsletters about new items and special promotions! Contact US If you are not completely satisfied with your order please contact us before leaving any feedback. We will be happy to hear from you and will help you sort out any issues. The best way to contact us is directly through the EBay
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