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Malcolm McDonald Marketing Planning-Understanding Marketing Pl-Malcolm McDonald
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Malcolm McDonald Please note that thisitem may come from our Australian, US or UK warehouse. Please refer to shipping policy below for details. Product code : 9780749451493 Format Tongueaperback 208 pages Category :Business/Finance Published :01 January 2008 Condition :Brand new, unused SYNOPSIS As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, "Malcolm McDonald on Marketing Planning" will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Please contact us if you require any further information on this item. Thank you. shipping policy We offer FREE POSTAGEtoWORLDWIDEfor this item - this includes Australia, UK, USA, New Zealand and many others. There are only a few countries that we do not ship to. Please refer to our exclusions list or contact us. All orders are shipped within two business days. PLease note that your item may be shipped from our Sydney warehouse ORshipped direct from our UK or US supplier via Air Mail and should arrive within 7 - 14 business days of dispatch. However, we ask buyers to allow up to 20 business days for the arrival of their item. Delivery time estimates are provided by our postal carriers and are used as a guide only. These delivery periods are not guaranteed.

All items will be sent to the address selected at the Paypal checkout. Please ensure that delivery address is correct before you complete the payment as attempts to change delivery address after the order may not be successful. We accept no liability for loss of items if the delivery address is incorrect or incomplete. payment We prefer Paypal and immediate payment is required for this listing. If you do not have a Paypal account, please contact us. For some of our books, we also accept Bank Deposit from Australian buyers as well as Visa and Mastercard from all Buyers. Please contact us and we can set up a listing for you.
additional information Please note that the product details and descriptions are provided by the publishers. If the synopsis is missing or the details of the item are unclear, please ask before purchasing. As we have listed many titles, we are not able to verify the accuracy of all descriptions.

Please note that the cover may differ from the image displayed in our listing, as publishers may update their cover image from time to time.

The best way to contact us is by the eBay Messages system. We aim to answer all questions in a timely manner (within 24 hours) about us We are an Australian based business with a warehouse located in Sydney. It is fully Australia owned and operated. While we do have books in our Sydney warehouse, some of ourbooks may come from overseas. For this reason, please allow 7-20 business days for the arrival of your order. Should you have any questions, please contact us via Ebay messages. Shop Categories Helpful Links Visit our Store Add to Favorite Seller Sign Up For Newsletter Contact Us About Us View Feedback Shop Newsletter Add my Shop to your Favourites and receive my email newsletters about new items and special promotions! Contact US If you are not completely satisfied with your order please contact us before leaving any feedback. We will be happy to hear from you and will help you sort out any issues. The best way to contact us is directly through the EBay
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